Culture
Opinion: The Body Politics of World Cup Coverage in Vietnam
In late June, a popular subscription television channel caused controversy by featuring a bikini-clad female show host on a prediction segment aired before a men's FIFA World Cup match. Another television network — Vietnam's Television (VTV) — was also criticized for including "beauty queens" whose outfits were revealing and whose football knowledge was questionable. While these media tactics are not new, the discussion surrounding these incidents is an example of how the public discourse of increasing gender equality is less often a positive sign than a glossy veneer for an ugly core.
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