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#consumerism
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On Grappling With a Consumerist Christmas in Saigon
Culture
On Grappling With a Consumerist Christmas in Saigon
Growing up in America, Christmas meant arriving at my grandmother's house and immediately devouring a handmade gingerbread cookie drenched in sugar; driving with my Dad to “candy cane lane,” where homeowners took particular pride in stringing colorful lights on their gutters, windows and frontyard pines; and sneaking to our living room’s Christmas tree at 5am to sit in the dark staring at the presents, waiting until my mom said we were allowed to wake up and open them. Christmas began when Mannheim Steamroller’s Christmas songs played on the long ride home from Thanksgiving with relatives and continued through snowy Christmas tree lots, studies paused for classroom parties with pizza and soda pop, and the 1966 Grinch cartoon played on repeat.
Culture
On Grappling With a Consumerist Christmas in Saigon
Growing up in America, Christmas meant arriving at my grandmother's house and immediately devouring a handmade gingerbread cookie drenched in sugar; driving with my Dad to “candy cane lane,” where homeowners took particular pride in stringing colorful lights on their gutters, windows and frontyard pines; and sneaking to our living room’s Christmas tree at 5am to sit in the dark staring at the presents, waiting until my mom said we were allowed to wake up and open them. Christmas began when Mannheim Steamroller’s Christmas songs played on the long ride home from Thanksgiving with relatives and continued through snowy Christmas tree lots, studies paused for classroom parties with pizza and soda pop, and the 1966 Grinch cartoon played on repeat.
Vietnam
Beauty Behemoth Sephora Enters Vietnamese Market With Digital Store
Sephora, the wide-reaching consumer goods retailer, has launched an e-commerce portal for Vietnamese customers, but has revealed no plans for physical stores in Vietnam.
Saigon
Vietnam's First Uniqlo, Southeast Asia's 2nd-Largest, Opens in Saigon
After years of anticipation , fashion fans in Vietnam were finally able to set foot in the country’s Uniqlo flagship outlet.