#branding

Music & Arts

Local Designers Create Entire Family of Mascots for Vietnam's 63 Provinces, Cities

If given the opportunity, what would each of Vietnam's provinces select as a mascot?

Culture

If Every Province in Vietnam Has a Mascot, What Would Your Hometown's Be?

Do you know Bé Sen?

Music & Arts

OHQUAO Lifts Young Designers to the Forefront of Vietnam's Creative Presence

“What we wanted was to bring iconic images of Vietnam to a global audience — metal doors, plastic stools, cà phê sữa and at the same time use these as tools for people to become connected,” said Hoa Phạm, co-founder of Saigon-based creative outlet OHQUAO . The content creator, along with her husband, illustrator Simon Phan, has invested the last five years of their time, energy, and money into creating and scaling this desire into a brand.

Vietnam

Controversy Brews Over 'Minh Mạng' Herbal Tea Brand's Song Joong-Ki Packaging

A tea product featuring the face of a South Korean celebrity has turned into a royal pain for its manufacturer.

Ton-sur-Ton

Enjoy the Simple Things: The Essence of Hanoi's Gian Don Clothing Store

Gian Don is not much of a commercial fashion brand but a "family shop," where Diệu spends her days delivering stories on "friendly" fashion, and puppies are “employed” as sales associates. I visited Gian Don, or Simplicity, on a slow Monday morning and was quickly welcomed by founder Giáp Diệu and her two furry friends: SuSu and Spot.

Vietnam

Vietnam's Brand Value Increases 29% Thanks to Good Pandemic Response

Thanks in large part to Vietnam's stellar response to the COVID-19 pandemic, the country's national brand value rose 29% to US$319 billion in the past year.

Ton-sur-Ton

Tarp, but Make It Fashion: A Saigon Trio Upcycles Canopies Into Backpacks

With a love for the environment and ample creativity, Kiều Anh, Trang, and Tú Quân have built a unique fashion brand named Dòng Dòng Sài Gòn. The line of bags and other items created from recycled tarpaulin encompasses a message of youthful experimentation: “Let’s just give it a try, should it turn awry, make a U-turn.”