#brand

Ton-sur-Ton

Great Vietnam Resurrects Nguyễn-Era Fashion, One Traditional Costume at a Time

In the last four to five years, ancient Vietnamese costumes have gained more visibility, becoming a welcome sight among young locals thanks to the efforts to reproduce and promote historic fashion from a number of designers, brands, and interest groups that appreciate the country’s history and traditions.

Arts & Culture

Ocean Vuong Brings Vietnamese Text, Original Photos to Helmut Lang Collection

Peter Do, the recently named Creative Director of the storied fashion brand Helmut Lang, enlisted writer Ocean Vuong to provide text and photos for his debut collection.

Culture

An Homage to Rastaclat, the Coolest Bracelets of Our High School Years

During my teenage years when a lot of us were trying new things, I can remember certain trending items affected our lifestyle. For me, amongst the most memorable was the Hypebeast culture that caught my friends' attention. In high school, many tried to dress like their favorite rappers by mixing sneakers and hoodies with the school uniform. While I was not much of a fashion enthusiast, I did have a personal fascination with Rastaclat bracelets.

Ton-sur-Ton

In Seattle, a Vietnamese Jewelry Maker Finds Comfort in the Quirky and Queer

The big, bold, and fun accessories with an air of mystique that Đinh Nguyễn Song Khanh and their spouse, Meiyin, create under their brand XYZ reflect their definition of queer fashion in the US, where they now live with a bunch of cute and mischievous cats.

Ton-sur-Ton

How Local Brand Re.socks Spins Discarded Plastic Bottles Into Comfy Socks

How much thought do you put into socks?

Ton-sur-Ton

How a Vietnamese Ethiopian Designer Built Her Fashion 'Dynasty'

“I’m young so I still have big dreams,” Kim Berhanu begins our chat on an early September day. At the tender age of 23, Berhanu is already the CEO and creative director of the fashion brand Dynasty the Label. And that’s just the beginning for the half-Vietnamese designer.