After Singapore, it looks like Thailand will be the next country in Southeast Asia to get its own Michelin guide.
According to local website Asia-City Bangkok, rumors of the prestigious guide’s arrival in Thailand have been circulating for months, but it wasn't until recently that the news source was able to confirm its validity. The Thai government reportedly greenlit a THB143.5 million (US$4.1 million) budget to sponsor its tourism board in a quest to bring the French restaurant guide to Thailand.
If things go according to plan, the contract will last five years and the first version of the guide will hit bookstores everywhere by the end of 2017. It’s likely that the guide’s first edition will focus on Bangkok before venturing to other provinces.
In Asia, only Hong Kong-Macau, Japan, Seoul, Shanghai and Singapore have dedicated Michelin guides. When Singapore’s version debuted last year, it became the talk of the town for giving two hawker-style vendors a Michelin star rating.
[Photo via Asia-City Bangkok]
