With a legacy of over 90 years of pioneering sleep solutions, Serta has made its mark in 150 countries and is now bringing its world-class products to Vietnam.
Serta, a globally renowned name synonymous with exceptional comfort and innovation, is pleased to announce its entry into the Vietnamese market.
Serta has long been a champion of comfort, and its team of sleep design experts reveals their commitment across the product portfolio. The award-winning and globally celebrated Perfect Sleeper and iComfort collections are designed to make sleep a genuinely luxurious experience.
Serta's journey to becoming the #1 mattress manufacturer in the United States, coupled with accolades such as being named America's Most Recommended Mattress, Pillow, and Box Spring brand by the Women's Choice Awards, attests to its dedication to delivering premium sleep experiences. For the Vietnamese market, Serta is bringing premium materials like wool and silk, along with their innovative Smart Body Zoning system and ViroSafe technology.
Serta's entry into Vietnam was timed to provide top-tier products to a market poised for steady growth, with a projected CAGR (compound annual growth rate) of 5.8% from 2021 to 2027, according to the findings of 6Wresearch. This interest for upscale sleep products is driven by health-conscious consumers with increasing disposable income and the growing urban population. Serta, with its extensive range of exclusive mattress technologies and strategic manufacturing in Indonesia, is well-prepared to meet the evolving needs of Vietnamese customers who are showing increased preferences toward sustainability, premiumization, and healthcare.
In Vietnam, Serta introduces three distinctive mattress collections – Perfect Sleeper, iPedic, and Celestial – each meticulously crafted by skilled artisans. The Celestial collection features the luxurious Freya mattress, incorporating premium materials such as Auto Response HD Gold Coils, horsehair, and Talalay Latex from the Netherlands.
Serta's most popular mattress, the iBalance from the iPedic collection, features a 7-zone pocket spring system and is crafted to cater to the specific needs of one's body while promoting a healthy spine. The Belgium Knit cover and latex layer add an extra level of delightful comfort.
All Serta products available in Vietnam have a distinctive feature - they are crafted with great skill and attention to detail. Specifically, the springs used in Serta mattresses are manufactured using high-quality Japanese steel.
"Having dedicated over 90 years to research and development, Serta has continuously enhanced our technology and materials to provide unparalleled sleep experiences for customers in 150 countries across the globe. We possess unwavering confidence in our ability to elevate the sleeping experience of individuals in Vietnam, fostering improved sleep quality and ultimately contributing to their holistic well-being and adoption of healthier lifestyles," said Ms. Vy Nguyen, the Marketing and Sales Manager of Serta Vietnam.
In addition to supplying individual consumers, Serta provides high-quality mattresses to renowned 5-star hotel chains worldwide. This further explains Serta's decision to expand into Vietnam, where the robust travel and tourism sector is anticipated to grow at a CAGR of 8.81%.
Serta's entry into the vibrant Vietnamese market represents a significant milestone in its legacy of redefining sleep with premium innovation and comfort. This expansion aligns with Vietnam's growing demand for premium sleep solutions and the brand's mission to provide unparalleled comfort and quality sleep to people worldwide.
Those looking to improve their sleep health and upgrade their mattress can purchase Serta mattresses at Vua Nệm stores nationwide.
