![[Photos] The Evolution of Saigon Residents in an Ad, Ad, Ad World](https://media.urbanistnetwork.com/saigoneer/article-images/2019/Dec/15/booming/4h.jpg)
Exploring Saigon’s streets through my lens has helped me to understand the city in a deeper way and to be a witness of its development.
Saigon is among the fastest-growing cities in the world over the last three years and billboards or graphic backgrounds in front of construction sites or new commercial projects tell the story of a city in transition.
This photo project illustrates the fast-changing pace and identity crisis Saigon is currently experiencing. I wanted to illustrate the evolutions via something other than conventional cityscapes. I have been wandering the city in search of aesthetic backgrounds, then waiting for the right characters to enter the frame and complete the story.
Bird of prey: a woman passes in front of the graphic background of a mall.
Embracing the shadows: a woman walks in front of a colorful billboard at Landmark 81.
Primary colors: "who is she?"
Non la vs. Dior: a woman wearing a conical hat checks the front window of a Dior boutique.
Opposite ways: people traveling in the opposite direction in front of the first Uniqlo shop to open in Vietnam.
Photoshoot: women in traditional outifts pose in front of a construction project.
Parallel roads: a man delivers a package to the Vinhomes Golden River complex.
Top photo: Catch me if you can: Someone asks his way in front of the upcoming Parkson Dong Khoi renovation.
