For years Heineken has been stepping up its marketing game in Vietnam to take advantage of the country’s love affair with beer. While it’s already made major inroads into the local market, the Dutch company isn’t satisfied yet, announcing a massive advertising campaign starting next month.
Zing reports that HCMC has been selected as one of seven cities from around the world (the others being New York, Berlin, Shanghai, London, Amsterdam and Rio de Janeiro) for Heineken’s new “Cities of the World” campaign.
This means that “Ho Chi Minh City” along with a large, red star will grace the new custom bottles.
To top it all off, the brewery has partnered with local celebrities and venues to promote “The Cities of the World Adventure” which will take place at The Deck, La Fenetre Soleil, OMG!, Saigon Vibrations Reggae Bar and The Observatory on September 30.
Heineken's Ho Chi Minh City-designed bottles will be served in 140 restaurants around the city and drinkers can win prizes to New York, Amsterdam, Bali, Singapore and Bangkok.
[Zing]
