In a bid to increase its ad revenue, Facebook has partnered with a local advertising firm to make some money off of Vietnam’s 20 million Facebook users.
According to an inside source at T&A Ogilvy, a massive international advertising agency with a large presence in Vietnam, their agency has been picked to become the media representative for Facebook in Vietnam. The agency will field questions from local media and act as an advertising representative for the company.
Over the past few months, Facebook has revamped their revenue strategy, limiting the organic reach of brand messaging, forcing companies to use paid ads to reach their audience at large. This move seems to be a manifestation of these new revenue-focused policies.
In addition, a new Vietnamese law that went into effect earlier this year stipulates that international companies that wish to sell advertising on their sites to Vietnamese companies must broker deals through a local ad agency.
[Vietnam Net // Photo via Franco Bouly]
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