In Mediterranean culture, the spirit of connection always begins with the most authentic elements — where meaningful moments are nurtured around the warmth of the open kitchen and the togetherness of a shared table. NOI – Premium Wood Fire Dining Restaurant & Bar, located on the 3rd floor of the iconic Union Square building, encapsulates this timeless philosophy into a curated dinner menu. Focusing on fresh seafood and signature dry-aged meats grilled over charcoal embers, the menu reflects a seamless harmony between carefully sourced ingredients and the art of fire cooking to elevate texture, aroma, and depth of flavour.
Upon entering the warm ambiance of NOI, guests are welcomed by a modern open kitchen that turns every dining experience into an engaging culinary performance. Here, chefs master the open flame with a dynamic rhythm akin to Flamenco, crafting mesmerizing creations. The journey unfolds gently with freshly baked pizza dough infused with the rich aroma of fire, dusted with shaved Parmesan, and paired with classic balsamic vinegar and olive oil. With these simple yet authentic flavours, NOI thoughtfully transforms the moment of anticipation into a warm occasion of togetherness, echoing its core philosophy: “A Celebration of Us.”
Like a cooling breeze guiding guests toward a Mediterranean summer, the Tomato Salad with Stracciatella cheese serves as an inviting prelude. The subtle acidity of white balsamic vinegar paired with fresh basil captures the essence of Mediterranean cuisine, where natural purity is deeply respected. This harmonious creation evokes a sun-drenched escape to Southern Italy, where the vibrant red of tomatoes, the pure white of Stracciatella, and the fresh green of basil delicately mirror the Italian flag.
The epicurean voyage continues with the classic French Bouillabaisse seafood soup. The dish makes a striking impression with its velvety golden-orange broth, rich with the intense aroma of slow-simmered lobster head and ripe tomatoes. Tender prawns, plump fresh mussels, and delicate fish fillets meld with the hearty broth and slow-cooked potatoes, gently warming the palate for the bold flavours ahead.
The centerpiece of the dinner experience features rich and flavourful charcoal-grilled dry-aged meats. Exhibiting exquisite marbling and succulent tenderness, the MB4+ striploin and rib-eye impress with their distinct aroma and depth when grilled to perfection over hot embers. Meanwhile, the French duck breast, with its glistening honey-brown skin, captivates diners with its remarkable tenderness. To complete the main course, the Chef at NOI thoughtfully pairs these cuts with fire-roasted vegetables, silky mashed potatoes, and a signature peppercorn sauce.
Concluding the evening on a sweet note is the timeless Italian Tiramisu. The dessert charms the palate with its luscious Mascarpone cream layered between delicate ladyfingers soaked in rich espresso and a whisper of liqueur. A fine dusting of cocoa powder gracefully balances sweetness and bitterness, leaving a smooth and lingering finish to a memorable dining affair.
Encapsulating the breezy spirit of a summer night, the ambiance at NOI offers a vibrant fusion of Mediterranean flair and signature warmth. At NOI, exceptional food and meaningful human connection naturally converge, transforming an ordinary evening into an unforgettable and lingering memory.
About NOI – Premium Wood Fire Dining Restaurant & Bar
NOI – Premium Wood Fire Dining Restaurant & Bar is a Mediterranean-inspired dining destination located at Union Square in the heart of Ho Chi Minh City. Specializing in fresh seafood and premium meats cooked over wood fire, NOI celebrates ingredient-led cuisine where fire enhances natural flavours. With its open kitchen, refined yet welcoming atmosphere, and vibrant bar program, NOI
offers a sophisticated setting for meaningful dining experiences, from business gatherings to social occasions.
About Vina Collective
Vina Collective is a hospitality management and placemaking collective dedicated to curating distinctive destinations across hospitality, dining, culture, and lifestyle in Vietnam. Guided by the philosophy “Collectively Inspired: Vietnamese Hospitality, Reimagined,” the brand brings together creative minds, cultural insight, and premium standards to shape experiences that are both authentic and forward-thinking.
With a vision to become Vietnam’s most distinctive hospitality and lifestyle collective, Vina Collective develops and manages a diverse portfolio spanning hotels, restaurants, retail, and lifestyle concepts. Each destination is thoughtfully crafted to reflect a strong sense of place - celebrating local culture while embracing a contemporary, global perspective.
Rooted in genuine hospitality and driven by collective creativity, Vina Collective places emphasis on craft, quality, and meaningful human connection. Through its curated approach, the brand aims to elevate Vietnamese hospitality into immersive experiences that inspire guests, partners, and communities alike.
